HRPA's flagship conference, with more than 2,000 HR professionals at the Westin Harbour Castle. We had a welcome reel online within the first hour, a recap in their inbox the same day, and turned the interviews we filmed into a campaign that sold out a program.
1 hourto the first video, a welcome from HRPA's CEO
Same dayevent recap, emailed within hours
2,000+attendees at the Westin Harbour Castle
Sold outGrowth Circles, in record time
ClientHuman Resources Professionals Association (HRPA)
EventHRPA Summit 2024
LocationThe Westin Harbour Castle, Toronto
DateNovember 28, 2024
ServicesEvent video, interviews, social content
The same-day event recap.
About the project.
The HRPA Summit is the flagship event of the Human Resources Professionals Association, Ontario's HR professional body. In 2024 it brought together more than 2,600 HR professionals in one day, with Toronto as the main stage and satellite sites in Kitchener, Sudbury, and Ottawa.
The Toronto event filled the Westin Harbour Castle: 2,000+ attendees, 50+ vendor booths, keynotes from Deepak Chopra and Hayley Wickenheiser, wellness breaks, and entertainment.
HRPA wanted their online audience to feel what it was like to be in the room, and they wanted content they could keep using long after the day was over.
Speed was the brief.
A recap is worth the most while people are still talking about the event. So we planned the day around speed.
Within the first hour, we caught HRPA's CEO for a short welcome aimed at people following online, and delivered it as a 20-second reel to open the day on social media. Through the day, we shot 5 to 10 second stories on mobile, captioned them, and handed them over to post while the event was happening.
The one-minute event recap was in the HRPA team's inbox within hours of the closing session. It became the best-performing post on HRPA's LinkedIn page in the weeks around the Summit.
“Thanks so much for you and your team’s support leading up to and the day of the Summit. You are an incredible craftsman and it was a pleasure to work with you.”Senior Director, Growth Marketing, HRPA
One shoot, a sales campaign.
Alongside the event coverage, we set up a lit, two-camera interview room off the main floor and recorded six VIP testimonials.
Four of them were for Growth Circles, HRPA's peer program for senior HR leaders: the program's creator and facilitator, and participants talking about what it had done for them. HRPA needed a video to sit on the program's landing page and sell seats.
From those interviews we cut a video sales letter for the landing page, a 60-second vertical trailer for social, and three vertical testimonial clips, one for each speaker.
HRPA Presents: Growth Circles, the video sales letter.
“I especially like the clips you chose, and how you structured them so the flow of information is logical and easy to understand. It makes my job so much easier, and the end result is a truly outstanding piece of content that we will be able to use over and over.”Senior Director, Growth Marketing, HRPA
Growth Circles sold out in record time.
The Summit, through attendees' eyes.
On the floor, we stopped attendees and volunteers with an HRPA microphone and asked them about their day. HRPA got every interview back synced, trimmed, and colour corrected, as a library to build from.
About two months later, we used those voices to make a second recap. Instead of keynote highlights, it tells the story of the Summit through the people who were there, to keep the momentum going and help sell next year's event.
The Man on the Street recap.
We also filmed two-camera interviews with chief HR officers. Each one came back two ways: a side-by-side cut with timecode so the host could review her interview style, and a clean edit of the answers only.
What we delivered.
One conference day, turned into content that HRPA used from the opening hour to the new year.
First hour20-second welcome reel with HRPA's CEO
During the eventCaptioned 5 to 10 second social stories, shot on mobile
Same dayOne-minute event recap video
Two weeksEdited attendee interviews and chief HR officer interviews
Seven weeksGrowth Circles video sales letter, 60-second vertical trailer, and three testimonial clips
Two monthsMan on the Street recap video
The results.
The same-day recap was the top-performing post on HRPA's LinkedIn page in the weeks before and after the Summit. The Growth Circles campaign sold out the program in record time. And HRPA brought us back in 2025 for HRPA Law and Ignite Wellness.
